My client is abject fear and loathing

So Crayon is a new marketing company that is launching in Second life as well as online.

Claims that they are the first such company, are apparently unfounded, and so now I know all about Electric Sheep CO., Rivers Run Red, and Millions of Us.

here's some their blog entry;

The second thing to let you know is what crayon actually is.

We’re not an agency nor a consulting practice as is traditionally defined. What we are is whatever you want or need us to be.

I like to think of us as a true mash-up that combines the best in traditional and new thinking about marketing, advertising and PR.

We’re a solution provider. We’re an extension of your team. Consider us a new breed of partner – one that keeps everyone honest and on the right path. Our client is not the consumer: our client is the truth.

Eeeeeghhh.. Sorry, just the awkward phrasing of the first sentence mixed with, "we're whatever you want us to be, as long as you want us" mentality of the second kinda makes me heave.

The last time I checked a crayon was a writing implement made of wax, but I'm just such a stickler for details.

Our client is the truth, and the truth in this case, is that we write like suck.

Oops... sorry I was adding.

Realizing that people like this may well obsessively check their stats, I should erase this entry and practice some of the over-genial arsiness as it is exhibited in the comments thread under the post. ("’m gonna stop there cause I’m really not here to spoil your fun. Starting a company is fun!" Give me a break, or a bucket, whichever is handy.). I make enemies too easily without purposefully taking potshots.

Knowing I'll be studying machinations like the above for the next 2 years or so does nothing to improve my mood. Sometimes I think the "studying"(I use that term so loosely..)I do is poking a stick under the rotting log of free market capitalism to exhume a rich loamy soil perfect for planting some new and better system. Other times like now, I think I am just staring in slack jawed fetishistic fascination at an unparallelled orgy of bullshit production. Like really;

"We think we have something compelling to offer that will enable every client to do what every business really wants - get to the future. First."

Dudes, just relax. As Micheal J Fox knows, getting to the future first can sometimes really suck, rocket powered skateboards aside. The Internet is clearly here to stay, let's all just let it settle for awhile okay? Work on getting some perspective not colonizing virtual reality. In the words of one of my professors, is everything a pissing contest? I guess so.